Insights
Notes on growing
online brands in MENA.
Practical thinking from the partners on channels, planning and the numbers behind growth.
Latest
One calendar
Planning
Plan Ramadan, White Friday and Eid as one calendar
The region’s biggest sales moments compete for the same budget, stock and content. Plan them as one.
Pedram Farjam
One plan
Channels
Marketplaces or D2C? Plan them as one.
Amazon, Noon and your own store each do a different job. Plan them together instead of letting them compete.
Laith Azab
The plateau
Growth
Five signs your growth has hit a plateau
Spend is rising and sales aren’t. The five signs we see most often, and what to do first.
Laith Azab and Pedram Farjam
Begin with a conversation
Find out where
your growth is leaking.
We take on a limited number of brands each quarter. On a short call, both partners look at your channels and numbers, and if we’re not the right fit, we’ll say so.
Growth partners for online brands across the GCC and MENA.
© 2026 Float Consultancy. All rights reserved.
Privacy
Growth partners for online brands across the GCC and MENA.
© 2026 Float Consultancy. All rights reserved.
Privacy
Insights
Notes on growing online brands in MENA.
Practical thinking from the partners on channels, planning and the numbers behind growth.
The plateau
Growth
Five signs your growth has hit a plateau
Spend is rising and sales aren’t. The five signs we see most often, and what to do first.
Laith Azab and Pedram Farjam · 3 min read
One plan
Channels
Marketplaces or D2C? Plan them as one.
Amazon, Noon and your own store each do a different job. Plan them together instead of letting them compete.
Laith Azab · 3 min read
One calendar
Planning
Plan Ramadan, White Friday and Eid as one calendar
The region’s biggest sales moments compete for the same budget, stock and content. Plan them as one.
Pedram Farjam · 3 min read
Begin with a conversation
Find out where
your growth
is leaking.
We take on a limited number of brands each quarter. On a short call, both partners look at your channels and numbers, and if we’re not the right fit, we’ll say so.
Growth partners for online brands across the GCC and MENA.
© 2026 Float Consultancy. All rights reserved.
Privacy